VOlUME 06 ISSUE 07 JULY 2023
1Cokorda Istri Sri Widhari,2Ni Made Sudarmini,3I Wayan Pugra
1,2,3Tourism Department of Politeknik Negeri Bali, Indonesia
DOI : https://doi.org/10.47191/ijsshr/v6-i7-76Google Scholar Download Pdf
ABSTRACT
This study aims at investigating the development of local potential-based entrepreneurship through community service (PkM) consisting of several stages including training, production and marketing processes and the constraints experienced. By applying a qualitative analysis in which primary data was collected through interviews, observation, and documentation. The information consists of micro, small and medium enterprises (MSMEs) as well as community leaders at Bindu tourism village, Abian Semal District, Badung Regency-Bali. Data validity using triangulation of sources, methods and theory. Data analysis as an interactive model includes data collection, condensation, presentation and conclusion. The results of the research reveal that the PkM program makes a significant contribution through empowering the tourism village enterprises to produce innovative-creative micro, small and medium scale products. Marketing is done through promotions in various media and market share both at home and abroad. Meanwhile, the constraints experienced the lack of production machines that came from the lack of capital and limited working hours of learning residents.
KEYWORDS:entrepreneurship; local potentials; community service; MSMEs
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