¹Cabrera-Gala Ramsés, ²Tapia Álvarez María Deysi, ³Romero Castro Óscar Moisés, ⁴Romero Castro Gerardo, ⁵Colmenares Olivera Esperanza, ⁶Hernandez Muñoz Graciela, ⁷Villagómez Hernández Esperanza Julia

^{1,2,3,4,5,6,7}Meritorious Autonomous University of Puebla/Benemérita Universidad Autónoma de Puebla (BUAP, CRS)

DOI : https://doi.org/10.47191/ijsshr/v7-i02-53

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ABSTRACT

The research addresses the challenges of operations management of a pharmaceutical laboratory in Latin America, where organizational culture and internal communication are fundamental. The importance of continuous improvement and adaptability in a dynamic business environment is recognized. The study seeks to evaluate the level of maturity of the organizational culture to overcome communication barriers, identify areas for improvement and understand its impact on the development of strategies. It is expected that this evaluation will allow the creation of a more cohesive organizational environment aligned with corporate objectives, strengthening operational efficiency and competitiveness in the market.

KEYWORDS:

Organizational culture, internal communication, Operational efficiency, Competitiveness

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Volume 07 Issue 02 February 2024