VOlUME 06 ISSUE 04 APRIL 2023
1Alda Clarissa Sunaryo,2Aditya Ramadhan,3Yusuf Abdullah,4Josephine Magdalena,5Annisa Kharenina Augustine,6Yani Hendrayani
1,2,3,4,5,6Pembangunan National Veteran Jakarta University.
DOI : https://doi.org/10.47191/ijsshr/v6-i4-32Google Scholar Download Pdf
ABSTRACT
Corporate Social Responsibility (CSR) has become essential for companies to build strong corporate branding. This paper examines the importance of CSR as a key element in building strong corporate branding. The study is based on a comprehensive literature review of previous research and theoretical perspectives on CSR and corporate branding. The results indicate that CSR activities positively impact corporate branding and enhance the company's reputation, customer loyalty, and performance. CSR activities such as philanthropy, environmental sustainability, and ethical business practices have been shown to contribute to strong corporate branding. Furthermore, effective communication of CSR initiatives to stakeholders is critical to the success of CSR programs in building strong corporate branding. The study highlights the significance of CSR in building strong corporate branding and provides practical implications for companies seeking to enhance their corporate reputation and improve their performance.
KEYWORDS:Corporate Social Responsibility (CSR), corporate brand, reputation, customer loyalty, performance
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